The CEPP Egg - Branding With Purpose
CEPP branding stands for corporate, employer, personal and product branding. All four areas are closely interlinked and vital for strengthening your reputation and brand, and ultimately increase your economic performance – or for development projects to successfully achieve the set objectives.
In other words, CEPP are golden eggs but only if you deliver on your brand promises.
Thoughts behind the egg
All branding and communication activities must support your strategic platform; that is your vision, mission and core values. Therefore, they are placed at the top of the egg and surrounding all four branding areas.
The circle illustrates that corporate, employer, personal and product branding are closely interlinked and that your performance in one area will impact the others. For instance, poor job satisfaction among employees will most likely reflect negatively on the product quality and the management. This will hurt your brand as well as your bottom line.
If you would like to learn more about how CEPP branding can help you, please contact me.